On Tuesday morning yesterday, the federal government, the Robert Koch Institute and the companies involved officially presented the federal government’s corona warning app. At the same time, they called for widespread use of the app. With the help of the Corona app, chains of infection should be made easier to understand. The general GDPR conformity of the app has already been confirmed by the managing director of TÜV Informationstechnik.

After the official presentation, many employers now face the question of whether the installation of the Corona app is permissible on employees’ private and company cell phones.

The data protection conference has decided on a concept for the assessment of the GDPR fine in proceedings against companies, which specifies the abstract catalog of criteria from Art. 83 GDPR. The aim is to obtain a transparent and case-by-case form of fine assessment. The concept is intended to serve as a national guideline for the calculation of fines until the European Data Protection Committee issues Union-wide harmonized guidelines.

As early as October 2019, the European Court of Justice (ECJ) ruled that when a website is accessed, the setting of cookies requires the active consent of the website visitor. This does not include cookies that are technically necessary to ensure the functionality of the website. The European Data Protection Board (EDPB) has now updated its guidelines on consent for websites and once again emphasized the urgent need for correct cookie consent. Learn more about this in our blog article.

At least since the introduction of the GDPR two years ago, data protection has been a much discussed topic in marketing. At the same time, advertising communication is more complex than ever today. Terms such as content marketing, big data, retargeting, SEM, SEO and SEA are on everyone’s lips. In this article we shed light on the basics of promotional communication in both new and old media.