Data protection in the car dealership is end customer business
In the end customer business, it is particularly important for companies to protect the rights of the data subjects. Customers may react angrily if they are dissatisfied. As a result, they often ask for their data to be deleted and no longer want to receive advertising from the dealership. Special attention must then be paid to ensuring that the right to erasure under Art. 17 GDPR is identified as such and forwarded to the responsible parties at the dealership. These must carefully examine whether the right can be fully complied with or whether, for example, the right can be exercised. Invoices are still subject to further retention.