Data protection and marketing – what do you have to consider?

von Jan

Data protection and marketing – are both possible? Yes!

You just have to know what to look for! In our video we address the most important questions.

How is advertising communication defined?
What should you watch out for with personal data in connection with advertising communication?
What about customer satisfaction surveys, direct mail, brochures, etc.?
What are the legal requirements for commercial communication?
What should be considered when it comes to consent?

By viewing the video, you agree that data will be transmitted to YouTube and you accept the privacy policy.

Would you like to find out more about data protection and marketing? We go in our blog article “Data protection in marketing simply explained – the basics of advertising communication”
on the basics of advertising communication with regard to the GDPR.

Does your marketing department respect the principles of the GDPR or do you risk a fine? Let our certified data protection specialists help you to make your advertising communication GDPR-compliant.

Simply contact us at +49 8505 91927 – 0 or by email to or fill out our contact form. We’re here to help.


Jan ist seit seiner erfolgreich abgeschlossenen Ausbildung als Business Development Manager bei der aigner business solutions tätig. Jan setzt seine Kreativität, Talent für Bildbearbeitung und Leidenschaft für Videoschnitt in unserer Marketingabteilung ein und unterstützt zudem den Vertriebsprozess bei ihren alltäglichen Aufgaben. Nicht zuletzt dürfen sich unsere Kunden und Follower stets über neue interessante Inhalte auf unseren Social Media Kanälen und in unseren Newslettern freuen.